Streamlite Brand & Identity

Streamlite Brand & Identity

With considerable growth in just
five years of operation, MailExpress,
a national business-to-consumer lightweight package delivery company, felt that the name and image of the company were out of step with their unique positioning in the delivery industry. Working with brand strategists Frame 360, Eyethink took on the task
of developing a new brand and visual identity that would resonate more strongly with customers and better reflect the bold, agile personality of
the company.

After a comprehensive naming process
in which hundreds of possibilities
were analyzed, the name Streamlite was chosen to reflect the company's focus
on lightweight packages and ability to overcome obstacles and barriers. The can-do personality of the company
comes through in the visual identity which features a bold, approach to color, typography and imagery and through
the writing which employs a confident, relaxed tone.

Eyethink developed a complete collateral package to outfit the new brand that included logotype, stationery system, capabilities brochure, posters, trade
show exhibit, internal communications, launch video and trade advertisements. Eyethink's team also worked closely with the client's web development partner to make the web site a potent expression
of the new brand.
  • logotype
  • poster
  • poster
  • poster
  • pocket folder, letterhead & business card
  • folder & brochures
  • capabilities brochure
  • brochure
  • web graphics
  • house of cards with belly band
  • assembled cards
  • assembled cards detail