Eyethink recognizes that every visual communications problem is part information and part identity. We help our clients understand the importance of each in creating an effective brand.
Eyethink specializes in three media areas: ink,
pixels and space—each requiring different outlooks, approaches, methods and criteria.
At Eyethink, design is a verb—a process defined by questions, answers and conclusions.It’s knowing the problem, then taking strategic action to find the right solution.
Eyethink knows that information and identity are constant and vital components of each and every user experience. We help our clients understand the relative importance of each in creating effective communications.
Information design provides an ideal context
for users to gain access, acquire knowledge or
skills and become empowered.
It’s not about promoting or selling, It’s about creating positive brand experiences by making information easy to absorb and understand.
More than a logo, a visual identity is the consistent and appropriate expression of an organization’s vision and culture.
It’s a language—not a style—and it speaks
in familiar and sympathetic terms. It’s
a vital, sometimes subtle, component of all brand experiences, pervading products, services
and messages.
Print communication is our root expertise.
It remains the historic basis for how users navigate, decode and absorb information.
Organizations rely on Eyethink to design printed materials that inform, educate and inspire
their audiences—user-focused communications that generate results.
Designing for digital media calls for different thinking and methods. At Eyethink it remains
driven by content, not by bells and whistles.
With fluid technologies and interfaces, the potential for user confusion and frustration is great. Eyethink believes that users should never have to work to find what they need. Technology can and should make information accessible.
Environmental design deals with the user’s experience within three-dimensional space.
It involves managing hierarchies of messages
in an environment, ensuring that users can
navigate easily and gather information without becoming confused.
It’s about designing spaces that become powerful extensions of the brand.
museum exhibitions
retail space design
tradeshows
interactive displays
wayfinding systems
strategic planning
user site audits
product identification
space analysis
website development
information architecture
audits analysis
content strategy
educational tools
usability testing
user research
e-mercial campaigns
emerging media
online instructions
interactive displays
annual reports
identity guidelines
books
capability brochures
collateral systems
exhibition catalogs
posters
direct mail
advertising campaigns
charts & diagrams
timetables
maps
instruction manuals
Eyethink is a visual communications design consultancy.We work to make messages
easily understood and uniquely experienced
by different audiences.
We are user-focused, combining intuition
and investigation, art and science, word and image—designing understanding.
Eyethink focuses on intent and content— not affect or style. Our results are innovative and intelligent, providing clear, effective and efficient visual communication.
Eyethink is team oriented. Collaboration comes naturally to us. From day one, together with our clients and other experts, we are all integral parts of a solutions team.
With a passion for typography, semiotics
and wayfinding, Eyethink practices the fine crafts
of message making and experience building.
We believe that by making each user experience
satisfying and enriching we give our clients the tools to compete and succeed.
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